Organization Background Wholefoods Inc. - 1853 Words

Organization Background Wholefoods Inc. is an American supermarket chain that specializes in organic food. It first opened on Sept 20, 1980, in Austin, Texas (Wholefoods, 2015). Wholefoods seeks out the finest natural and organic foods available, maintains the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. â€Å"Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we’re all about. Oh yeah, we’re a mission-driven company too† (Wholefoods, 2015). The original Whole Foods Market opened in 1980 with a staff of only 19 people. It was an immediate success. Today they are the world’s leader in natural and organic foods with 433 stores in†¦show more content†¦All the while, celebrating the sheer love and joy of food† (Wholefoods, 2015). Whole Foods Market s vision of a sustainable future means our children and grandchildren will be living in a world that valu es human creativity, diversity, and individual choice. Promotional Theme and Timeframe Wholefoods makes it a priority to communicate the company’s deeper purpose and to celebrate food and the people who produce it (Wholefoods, 2014). Via their multichannel advertising they will demonstrate the values of what is being called â€Å"America’s Healthiest Grocery Store†. They will do this by using the promotional theme â€Å"Values Matter† primarily in television, print and digital advertisements (Wholefoods, 2014). Wholefoods believes that by creating and adding value to their company, they will receive a good reputation and create a positive brand name. In their ads they will clarify the origin of their products and the standards behind them. Also, in order to develop the creative approach, the company partnered with New York-based Partners Spade. This partnership has created headlines such as â€Å"The Highest Standards Weren’t Available, So We Created Them,† which advertised Whole Foods Market’s signature standards (Whol efoods, 2014). The time frame for this promotional theme is a lifelong one. There is no end to promoting